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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at or by calling 800-527-1155.

May 20, 2022

On today’s episode, sales coach, Sarano Kelly joins us to discuss how we can define and optimize our sales process as financial professionals. He loves to coach, working with top performers and CEOs to market and communicate effectively to their audiences. Being a confident and effective communicator can help you stand out from the crowd in a world that’s increasingly isolated by technology.


Authentic communication truly allows you to connect with people, but it can be a difficult skill to master. Recognizing we need to change can be frightening. Having a coach like Sarano can improve your skills, confidence, and business. We’ll break down Sarano’s journey, the importance of communication in sales and marketing, and much more!


More about Sarano:


Listen for these key points: 

1:29 – Welcome Sarano!

3:09 – Being a coach for professionals

4:06 – Reversal of the Deal book

5:30 – Human communication

7:30 – Being transparent in relationships

10:00 – Authentic to yourself and clients

11:50 – Recognizing the need for change

14:50 – How do you connect with others?

15:55 – Providing the same benefit to leaders

17:58 – Partnership at the coaching level

19:50 – Clients experiencing asset increases  

21:35 – What else is helpful for business professionals?

23:54 – How can you get engaged?