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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at or by calling 800-527-1155.

Jun 11, 2021

As time goes on, people are growing less concerned with staying loyal to a particular brand. Consumers and clients want to feel more connected to brands on a personal level. Samantha Russell has spent a lot of her time developing marketing strategies that focus on this authentic way to attract clients and she will share some of these ideas with Tom today.

About Samantha Russell:

Samantha is the Chief Evangelist at FMG Suite & Twenty Over Ten. Russell uses her extensive digital, content and social media marketing to educate financial advisors with their marketing resources and strategies to help them grow their practices.


Key Moments:

2:14 - Samantha’s Background

7:06 - Successful Marketing Tactics

10:44 - Making More Specific Calls To Action

14:18 - Use The Client’s Language

19:12 - Long Term Marketing Mindset

27:04 - What’s Next?

30:26 - Any Gimmicks To Be Aware Of?

Contact Retirement Inside Out:


Phone: 800-527-1155