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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at or by calling 800-527-1155.

Nov 18, 2022

Today’s guest is Sheri Fitts, Founder/CEO of Sheri Fitts & Co. Sheri specializes in financial services marketing and branding. In this episode, Sheri tells the story of how she got into marketing in the financial industry and shares some of her knowledge with us.

Sheri will be a keynote speaker at our upcoming symposium and will be highlighting the changes and future of marketing. You can find out more about the event on our website. Listen to get a small preview of the value Sheri will be bringing.

Here is some of what you’ll learn in this episode:

  • How Sheri got started in marketing and the financial industry. (2:29)
  • Here Sheri speaks about storytelling and how impactful it is to a brand. (11:28)
  • How video enables you to connect on a deeper level with your audience. (17:49)

More about our guest:

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