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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at tom.lamendola@figmarketing.com or by calling 800-527-1155.

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  2. Ep 11: How 2020 Changed Marketing with Monica Breeding

Ep 11: How 2020 Changed Marketing with Monica Breeding

Mar 12, 2021

Monica joins Tom to explain how her team customizes marketing plans for financial professionals in FIG’s Elevate program. She also shares what she has observed over the last year through trendy marketing techniques and how professionals can navigate the virtual world of working with consumers

About Monica Breeding:

Monica is the Senior Vice President of Advisor Marketing at Financial Independence Group. With over eight years in the industry, she helps bring new and innovative ideas to marketing, as well as interpret market trends to make the best decisions for FIG.

LinkedIn: https://www.linkedin.com/in/monica-breeding-30160b47/

Key Moments:

2:13 - Monica's Background In Marketing & Her Journey To FIG

6:12 - What FIG’s Marketing Strategists Do For Financial Advisors & Business Owners

13:38 - Recommendations For Companies Creating A Marketing Budget

16:54 - Marketing Takeaways From The End Of 2020 

24:07 - Are People Open To These New Forms Of Marketing?

29:36 - How Monica Is Working To Spread Her Marketing Knowledge Out To Consumers 

Contact Retirement Inside Out:

Email: tom.lamendola@figmarketing.com

Phone: 800-527-1155

Web: figmarketing.com