Preview Mode Links will not work in preview mode

Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at tom.lamendola@figmarketing.com or by calling 800-527-1155.

  1. All Episodes
  2. Why Financial Advisors Need a Marketing Plan with Mark Gaffney

Why Financial Advisors Need a Marketing Plan with Mark Gaffney

Mar 7, 2025

In this episode, we’re excited to welcome Mark Gaffney, Founder and CEO of MEG (Mark Edward Gaffney), a boutique marketing firm specializing in financial professionals. With over 15 years of experience in the financial services industry, Mark has dedicated his career to helping advisors refine their marketing strategies using one key element- data.

Mark shares how analyzing key metrics, diagnosing inefficiencies, and implementing structured marketing plans can drive exponential growth for financial advisors. He also breaks down the importance of having a plan, tracking performance, and making data-backed refinements to stay competitive in an evolving landscape. If you’ve ever wondered how to take a smarter, more strategic approach to marketing, this conversation is for you!

Here’s some of what we discuss in this episode:

  • The challenges some advisors are facing as they look ahead to 2025
  • Becoming more efficient in business through technology
  • Dedicating time to working only on your business
  • Finding the ideal investment in marketing for advisors in growth mode
  • The competitive advantage of having a marketing plan

Learn About FIG: https://www.figmarketing.com 

800-527-1155