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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at tom.lamendola@figmarketing.com or by calling 800-527-1155.

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  2. Ep 75: Digital Marketing Update with the Director of Marketing at FIG

Ep 75: Digital Marketing Update with the Director of Marketing at FIG

Jul 22, 2022

Today, is a special episode where the Chief Operating Officer at FIG, Arron Price, will be interviewing our host Tom Lamendola. As many of you know, Tom is the director of marketing here at FIG. From an insider's perspective, what marketing trends is he seeing in the industry?

 

Video is a huge advantage for advisors and it can scale your presence nationally and internationally. What does video marketing look like? We start with a diagnostic that determines if you’re ready to start video marketing. Then we customize it to your needs and the clients you want to reach. Join us today as Tom breaks down digital marketing and technological trends sweeping across the industry.

 

Listen for these key points: 

2:14 – What are some of the trends you are seeing?

4:09 – How does someone get started with video?

6:40 – What is tracking data like?

8:24 – How do you handle outreach?

10:18 – Are advisors bringing marketing in house?

13:01 – How do advisors handle the price?

15:03 – How does regulation play into marketing?

17:33 – The power of brand awareness

20:09 – What do you stand for?

22:20 – Where is the future of marketing going?