Jan 15, 2021
Best-selling author Kindra Hall joins Tom to discuss why stories are so important in business today. They'll also explore why financial professionals can benefit from video storytelling on their websites and share tips on how advisors can tell their "Value Story".
About Kindra Hall:
Kindra is the Chief Storyteller Officer at Success Magazine. She's an entrepreneur and the best-selling author of the book "Stories That Stick."
Success Magazine: https://www.success.com/
1:43 - How Kindra became a national champion storyteller.
3:50 - Kindra underscores how important "The Founder's Story" is for every company.
7:17 - How advisors can leverage their "Value Story".
13:36 - Tips for advisors who want to integrate video marketing into their practices.
17:57 - Is video marketing an expectation now?
20:00 - Kindra shares some ideas for entrepreneurs who are just starting their business journey.
24:27 - Tom asks Kindra to outline what she personally would look for in a financial professional.
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