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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at or by calling 800-527-1155.

Mar 10, 2023

We get a chance today to talk with one of the experts in the podcasting space and someone we’ve built a great relationship with at FIG. Walter Storholt is a co-owner of Third Wheel Media, who helps us produce our show and bring it to market, and we wanted to learn much more about how to best leverage this medium to grow your business.


In a world where business owners can really take control of their brand and their marketing message, podcasting and radio have become key pieces to a marketing strategy. We’ll talk about those mediums and get some insight into best practices from someone who has helped hundreds of advisors across the country.


Here’s some of what we’ll discuss in this episode: 

  • Advice for an advisor who is considering getting into podcasting and what kind of things should they think about.  (9:05)
  • What frequency should you be releasing new episodes? (13:38)
  • What types of content works best? (17:55)
  • Podcasting is just another medium for people to get to know you personally along with the educational element. (24:08)
  • Remember your mission but also don’t be afraid to start because you worry about being perfect. (33:45)


Learn more about Walter Storholt & Third Wheel Media: