Jul 2, 2021
Tom sits down with Alana Kohl who is the President and Founder of AdvisorPR. We discuss how AdvisorPR helps financial advisors develop their brand, create and curate content for their clients, and much more on today's show.
About Alana Kohl:
Alana is the President and Founder of AdvisorPR. AdvisorPR is dedicated to serving the marketing communications needs of financial services professionals. Being exclusively dedicated to the financial industry since 2005, the team have built our team, services and network of industry and media relationships to truly cater to this unique niche.
Company Website: https://advisorpr.com/
2:40 - Background - Who Alana Is, How AdvisorPR Helps Advisors
6:10 - Early Steps & Strategies That AdvisorPR Took To Help Their Clients
11:41 - How Much Work Does The Advisor Do As Part Of A PR Campaign?
17:17 - How Does Alana Challenge Her Clients To Differentiate Themselves From Other Financial Advisors?
21:39 - The “Don’t”s Of A PR Or Marketing Campaign
29:00 - What’s To Come In The Future?
Contact Retirement Inside Out: