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Are you ready for some thoughtful discussions about how to meet and exceed the rigors of today's retirement industry? Join host Tom Lamendola, Chief Marketing Officer for Financial Independence Group, for a deep dive into the demands of today's retirement industry.

Each episode, Tom will lead a thoughtful discussion with leaders in the financial arena to create a unique show that's designed to serve both financial professionals and everyday investors.

Financial Independence Group (FIG) has been a leader in the financial services space for more than 40 years. Tom Lamendola joined FIG in 2017 and has been responsible for growing high performing teams and challenge organizations to reach their potential for more than 15 years.

Questions for Tom? Want to be a guest? Inquire at or by calling 800-527-1155.

Jul 2, 2021

Tom sits down with Alana Kohl who is the President and Founder of AdvisorPR. We discuss how AdvisorPR helps financial advisors develop their brand, create and curate content for their clients, and much more on today's show.

About Alana Kohl:

Alana is the President and Founder of AdvisorPR. AdvisorPR is dedicated to serving the marketing communications needs of financial services professionals. Being exclusively dedicated to the financial industry since 2005, the team have built our team, services and network of industry and media relationships to truly cater to this unique niche.

Company Website:


Key Moments:

2:40 - Background - Who Alana Is, How AdvisorPR Helps Advisors

6:10 - Early Steps & Strategies That AdvisorPR Took To Help Their Clients

11:41 - How Much Work Does The Advisor Do As Part Of A PR Campaign?

17:17 - How Does Alana Challenge Her Clients To Differentiate Themselves From Other Financial Advisors?

21:39 - The “Don’t”s Of A PR Or Marketing Campaign

29:00 - What’s To Come In The Future?

Contact Retirement Inside Out:


Phone: 800-527-1155